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In 1 9 8 4 , GM and Toyota formed a joint venture called New United Motor Manufacturing Inc. Each partner was motivated to learn

In 1984, GM and Toyota formed a joint venture called New United Motor Manufacturing Inc. Each partner was motivated to learn new capabilities. This joint venture is an example of
using co-opetition.
forming a conglomerate.
accessing complimentary assets.
creating a real-options perspective.
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