In $1996,$ hoping to gain a substantial piece of the Chinese cookie market $($valued at $$1\mathrm{.}3$

billion in $2007),$ Kraft Foods introduced the traditional Oreo cookie in China.

The CEO of Kraft compared the sales figures for Oreos in China to the sales figures for

Oreos in the United States and concluded that the original Oreo cookie may not work in

China.

Use your knowledge of the balanced scorecard to answer the following questions.

Operating income is a common

$\_.$ performance measure.

The purpose of cascading the balanced scorecard throughout the organization is:

To ensure strict hierarchical control of the organization

To customize the organizational mission and goals for every employee

To help all employees think about, discuss, and implement the corporate strategy