In 1937, Edwin H. Land founded the Polaroid Corporation. The company first produced glasses, 3D glasses, ski goggles, and dark-adapter goggles for the Army and Navy. Land first conceived the idea of the instant camera in 1943 and sold the first version five years later. In 1977, the Polaroid OneStep Land camera debuted and became the bestselling camera, instant or conventional, in the United States shortly after it was introduced.

Although the original Polaroid Corporation filed for bankruptcy in 2001, the company has gotten new life and now has a new owner. The newly branded Polaroid Originals released a new camera, the OneStep 2, and the Polaroid Pop instant digital camera. The cameras have been popular with Millennials, who have contributed to market growth of instant print cameras. Fujifilm and Kodak sell Instax and Printomatic, respectively. In addition to cameras and film, Polaroid sells pocket printers, televisions, projectors, and 3D pens around the world.

The Polaroid Cube is an HD action video camera. It can record up to 90 minutes of video and magnetically mount to helmets, bike handlebars, and other surfaces. Currently, GoPro dominates this fast-growing market, while the Cube's market share is relatively low. Given this information, the Polaroid Cube would be classified as a _______.

a. cash cow

b. question mark

c. dog

d. star

In 2013, Polaroid announced they were opening brick-and-mortar stores called Fotobar. The stores offered printing services that allowed customers to print pictures from their phones or photo sharing apps as standard prints, or to canvas or metal. By the end of 2013, Fotobar hoped to have ten retail stores and continue to expand in 2014. But market growth for these services never materialized. Today, there are just three Fotobar locations. On the BCG portfolio matrix, Fotobar would likely be considered a _______.

a. star

b. dog

c. cash cow

d. question mark

Given the popularity of Netflix's Stranger Things television show, Polaroid created a OneStep 2 Stranger Things edition camera. Marketers for Polaroid likely viewed this partnership as a(n) _______ on a SWOT analysis.

a. weakness

b. strength

c. opportunity

d. threat