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In 1963, GE offered a most favored customer clause, in which every customer is offered the best terms available to any customer, retroactive for six
In 1963, GE offered a "most favored customer clause," in which every customer is offered the best terms available to any customer, retroactive for six months. They obtained public verification of compliance with this policy by the public accounting firm Peat, Marwick.
a) Identify and evaluate Westinghouse's possible responses.
b) What is the strategic benefit of committing to verification by Peat, Marwick?
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