In 1982 Colgate came up with the Brand Extension Idea, which does not serve the required purpose. They decided to sell Frozen Dinners. This plan backfired, and the Product flopped. No company launches a product thinking that it will decrease sales of their other Products, but Colgate should've seen it coming. Their toothpaste sales plummeted after the launch of the Kitchen Entrees Line.

01.In your view what are the reasons of "Product Fail" keeping in consideration the Brand Equity of Colgate with its Customers / Consumers.

02.Draw Brand Resonance Pyramid by suggesting revised "Resonance Descriptions".