In 1983, Edward and Gail Hall in a venture to wholesale lumber, the family members shed Atlantic Lumber Traders (ALT). There was a variety of sales territories such as the ic Provinces, Ontario, Quebec, and the United States [CITATION Rob91 \\1 1033 ]. The shareholders of the company were brother and sister Gail and Edward Hall from a ble and wealthy family that had a history in lumber. Also, David Lawson, up until October was the manager of the company owned shares. At which Lawson shares were purchased or a dollar by Edward and Gail. My aim is that at the end of this research forum post that I have covered the areas of problems the company is facing, the causes, potential tives to address the concerns, and recommend a plan of action. Financially Identifying the Problem: Factoring in the accounting profit being moderate or acceptable; the cash balance for the as the opposite, it was low. According to Roberts and Hendry (1991), there was a 66 serious loss in 1988, that caused a deficiency where the cash flow unsatisfactorily ed the loss. This blow brought about more debt that was strenuous to cover, so ALT had to ancial assistance from Maritime Bank. In matters such as the one at ALT, it could cause olders to sell their shares because the company is not moving towards continually izing the shareholders profits in dividends or reinvestments [ CITATION Amy19 \\1 1033 longer haul, this could be so damaging and negatively affective on a company that it could