In 1985 the task force of the American Marketing Association (AMA) proposed a definition: they viewed marketing as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives" (AMA cited in Lusch, 2007, p. 262). This vision implied that marketing was about organizations 'marketing to' customers (Lusch, 2007). In 2007 AMA proposed a revised definition: "Marketing is the activity, conducted by organizations and individuals, that operates through a set of institutions and processes for 13 creating, communicating, delivering, and exchanging market offerings that have value for customers, clients, marketers, and society at large" (AMA cited in Hunt, 2007, p. 278), which is more in correlation with a stakeholder perspective and fits in with the vision of an entrepreneur (Sheth & Uslay, 2007). 2.1.3. Entrepreneurial marketing Over the two past decades, entrepreneurial marketing theory has become of increasing interest to establish recognition of its grounding in the theory and practice of marketing and entrepreneurship (Shaw, 2004 and Sethna et al., 2013). Entrepreneurial marketing embraces innovation, customer engagement and relation, which is a positive feature for organizations (Sethna et al., 2013). When marketing and entrepreneurship orientation are put into one global concept 'entrepreneurial marketing', the positioning of organizations is therefore better able to identify and exploit the new opportunities offered by the market (Hills & Singh, 1998, cited in Shaw, 2004). Moreover, the study of such concept is still marginal today and oriented toward a theoretical aspect with no real research on how this concept can help a small venture reach competitive advantage and long-term survival with the achievement of customer value. In literature review about entrepreneurial marketing two different perspectives can be seen. The first one is particularly oriented towards start-up enterprises and is characterized by the age of the firm (Kraus et al., 2009). The second one is based on the proactive identification of the opportunities before exploiting them and is related to Morris et al (2002).

1. The _____________ dimension of social responsibility refers to a business's societal contribution of time, money, and other resources.

2. The ability to interpret and adapt successfully to different national, organizational, and professional cultures is called:

3. The first step in the auditing process should be to secure the commitment of:

4. The four types of social responsibility include:

5. The main goal of corporate governance and business ethics education is to:

6. The hand-of-government refers to the

7. The internal audit function is least effective when the department:

8. The primary stakeholders are:

9. To be successful, business ethics training programs need to:

10. Agents are assumed to be in a position of power ( True/ False)