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In 1995, The Limited, the specialty retailing firm, announced that it was splitting up its businesses into three separate firms The Limited stores, Victoria's Secret

In 1995, The Limited, the specialty retailing firm, announced that it was splitting up its businesses into three separate firms The Limited stores, Victoria's Secret and Lingerie, and other holdings. The Limited had been struggling over the previous four years with lackluster sales and operating profits overall, and the market reacted positively to the announcement. What might be some of the explanations for this reaction

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