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In 2 0 1 5 , Forbes released a report titled, Data Driven and Digitally Savvy: The Rise of the New Marketing Organization. This global

In 2015, Forbes released a report titled, "Data Driven and Digitally Savvy: The Rise of the New Marketing Organization". This global survey found organizations that are leaders in data-driven marketing are almost three times more likely to have increased revenues than their laggard counterparts.
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