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In 2 0 1 5 , Forbes released a report titled, Data Driven and Digitally Savvy: The Rise of the New Marketing Organization. This global
In Forbes released a report titled, "Data Driven and Digitally Savvy: The Rise of the New Marketing Organization". This global survey found organizations that are leaders in datadriven marketing are almost three times more likely to have increased revenues than their laggard counterparts.
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