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In 2 0 1 8 as part of their overall strategy, McDonald's introduced the Experience of the Future initiative, which included self - service kiosks,

2018

as part of their overall strategy, McDonald's introduced the "Experience of the Future" initiative, which included self

-

service kiosks, digital menu boards, and table service in its restaurants to enhance the customer experience. Which key attribute of strategic management is McDonald's focusing on with the "Experience of the Future" initiative?

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