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In 2 0 2 0 , Mr . Pep, the chairman, founded FoodPlanet PLC . The company specialises in providing wholesale services to independent retailers,
In Mr Pep, the chairman, founded FoodPlanet PLC The company specialises in providing wholesale services to independent retailers, caterers, and businesses, with a strong commitment to improving customer service. However, the grocery industry is experiencing a surge in technological advancements due to increased consumer demand for online grocery shopping and more personalised advertising. As a result, the company's sales have sharply declined, primarily due to external competition. The absence of an online platform has made it challenging for the company to meet the demand for online shopping. Fewer customers are visiting physical stores to purchase food, leading to a drop in sales. To boost sales and foster growth, the company has introduced more discounts and offers for its customers. Nevertheless, the decline in the company has affected profitability margins and has had a significant impact on its borrowing capacity, ability to repay the interest on its debts, and cash flow.
To foster competition and establish the online branch, Mr Pep is contemplating securing financing to expand the online retail operations and procure products. Given the company's financial position and the inherent risks associated with entering a new online market, this move entails risks for both shortterm and longterm growth, as operating an online eretail store will impact the financial structure and profitability. Initially, a substantial cash flow is anticipated for the online branch, driven by customer interest in the range of products and competitive wholesale prices. Consequently, the company can anticipate a significant increase in future sales and profits. Furthermore, the company is expected to have a greater amount of liquid assets and cash flow than originally projected. Nevertheless, the management acknowledges the need to secure shortterm financing for this new project.
Following consultations with specialists in the online grocery retail sector, the management team has forecasted the cash flows from online sales for the next five years. The anticipated cash flows are as follows: Projected Sales:
year
year
year
year
year
This projection outlines a gradual increase in online sales revenue, reflecting an expected growth and stabilisation in the online grocery market.
Establishing the necessary online processing software will incur an immediate cost of and this software is expected to have a useful life of five years. The installation of a new online network by the internet service provider requires a onetime payment of plus an annual line rental fee of For online deliveries, a fleet of new delivery vans, costing is required. These vans can be financed over a fiveyear period with a down payment. The financing for the vans is available through a bank loan at a interest rate, compounded yearly, resulting in yearly payments of
The company plans to hire parttime van drivers, offering an annual salary of for each driver. The vans have a useful life of five years and will be depreciated on a straightline basis over this period. The salvage value of the vans after five years is estimated to be of their total cost. Using the straightline method for depreciation, the annual depreciation expense on the companys income statement is calculated at of the annual depreciation allowance.
The annual expense for maintaining the vans and for insurance is projected to be The company's weighted average cost of capital is calculated at An anticipated shift in customer behaviour from physical to online shopping is expected to result in a annual decrease in sales from physical grocery stores.
The financial advisor anticipates no significant inflation over the next five years and, consequently, has excluded inflation from the projected figures. The company currently carries some debt and is not publicly listed on the stock market. Should the proposal be implemented, additional financing will be necessary. However, the financial advisor has not specified a preferred method for acquiring this additional finance.
Q Prepare a schedule of cash flows for the project. Calculate, using the information available, the net present value of the proposal to sell online shopping and run an online store. Include in your answer a justification for whether or not you recommend FoodPlanet to go ahead with this proposal.
In this question, you are required to critically discuss the effect of the cost of capital on financial decisions
Q Calculate the payback period for the proposed project to run an online store, if the company has a policy of only accepting projects with a payback of less than three years, would this be accepted? Comment on the suitability of the payback method for the new investment and comment on how to develop an appropriate payback year for the new project.
Q Identify potential issues of cash flow for the proposed online expansion of the egrocery business and discuss various methods of financing to support this project.
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