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In 2 0 2 3 . Tesla Inc. ( Tesla ) was the most valuable automotive company in the world Over 2 0 years it
In Tesla Inc. Tesla was the most valuable automotive company in the world Over years it had developed revolutionary products and a largecomplex global supply chain network After announcing plans to spend nearly $ billion to achieve the strategic goal of selling million vehicles per year it needed to dramatically expand its capacity Chief executive officer Elon Musk was facing a key challenge deciding what changes needed to be made to Tesla's global supply chain to support its strategic objectives What supply chain capabilities would Tesla need to support these plans Learning Objectives This case can be used in undergraduate or graduatelevel courses in operations management, supply chain managementlogistics, strategyor marketing. It provides an opportunity to analyze the operations and supply chain strategy of a rapidly growing global manufacturing companyAfter completing the case and assignment questions students will be able to evaluate the evolution of Tesla's supply chain and related capabilities assess Tesla's supply chain and identify its key competitive advantages: quantify Tesla's ability to generate value from its supply chain: identify potential opportunities and challenges for Tesla in improving its supply chain and analyze the effects of the opportunities and challenges Tesla faces in its growth strategy
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