In 2002, Cadbury Schweppes, a manufacturer of chocolate and gum, acquired Adams, a manufacturer of gum. Examine the provided exhibit whichhighlights the market share of these two companies and their rivals across geographic regions. Please use this exhibit to predict Cadbury's ability to reap synergies with this acquisition?

Cadbury Schweppes (A) Exhibit 6B (Revised to include concentration ratios) Middle Asia Eastern Latin East / Afri North Western Pacific Australasia Europe America ca America Europe U.K. U.S. CHOCOLATE Mars 6. 6% 19. 1% 8. 1% 7.9% 13.4% 28.3% 13.3% 22.6% 30. 1% Nestle 10.6% 18.7% 16.6% 22. 1% 13.3% 7.0% 13.7% 20.0% 6.3% Hershey 2. 1% 4.8% 0.4% 31.7% 32.7% Cadbury Schweppes 4.9% 41. 1% 4.3% 0.5% 13.5% 1.9% 10.1% 29.2% 0.7% Kraft 0.9% 1. 1% 14.5% 12.4% 2.5% 1.0% 10.6% 4.8% 1. 1% GUM Wrigley 14.0% 96.5% 67.3% 5.8% 17.9% 46.5% 40.7% 78.3% 46.6% Adams 4.9% 0. 6% 50.8% 6. 1% 26.0% 5.4% 2.5% 24.3% Lotte 39.6% 0. 1% Cadbury Scheppes 1.2% 1.2% 18.6% 4.5% 23.9% 15.3% Hershey 0. 1% 0.2% 9. 1% 9.8%