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In 2008, British retailer Marks & Spencer introduced a slogan Plan A. Because there is no Plan B., which included a five year 100 point
In 2008, British retailer Marks & Spencer introduced a slogan "Plan A. Because there is no Plan B.", which included a five year 100 point ecological plan to tackle some of the biggest challenges facing its business. The plan included working with customers and suppliers to combat climate change, reduce waste, safeguard natural resources and trade ethically. Their plan seems to correspond most with the concept of
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