In 2010, the Center for Science in the Public Interest reported a study on the popular 100-calorie packs of branded snack foods, such as Doritos, Cheez-Its, and Oreos. They found that the per-ounce prices of these 100-calorie packs were 16 to 279 percent higher than the per- ounce prices of the regular-sized packages of these products. Use the product-needs framework described in this chapter to suggest the differentiating factors that could have created sufficient customer value to make these higher prices possible