In 2013. two Black men were arrested at a Starbucks because an employee believed that they were loitering. They were actually waiting for a third person to join them for a meeting. The case got a lot of publicity and was a disaster for the Starbucks brand. Why was this incident a bigger issue for Starbucks than it would be for another brand, such as a highend restaurant? C: A. Fostering community is part of the Starbucks brand. 0 B. Loitering is not a crime. so the employee was entirely in the wrong. 0 I2. Starbucks had a history of discrimination dating back to the civil rights era. C} D. High-end businesses do not have to worry about branding once they establish their customers. While some people naturally have a passive communication style. it can be frustrating for all involved in communicating. Which BEST describes why this style of communication does not work Well for The passive communicator? U A. They tend to dominate the groups with their passivity. C} B. Most people think that they are really easy to work with. U I2. Not asserting themselves can allow resentment to build up. D D. Passive communicators tend to attract aggressive communicators. creating conict. 3 Which statement is the BEST example of a social media boundary? O A. not allowing phones at the dinner table O B. limiting yourself to three social media platforms O C. deciding to friend people you just met on social media O D. using the phone only for playing video games constantly4 Yesinia is a chemist. There are not many women in her office, and she would like to stay in touch with the people she went to graduate school with. She thinks that this will help her stay on top of her field. Could she set up a private Linkedin group for graduates of her university who are in the chemistry field? O A. Yes, she can use Linkedin Groups to make this group. O B. No, information on Linkedin can only be displayed publicly. O C. No, Linkedin does not have the ability to create private groups. O D. Yes, but she will have to accept anyone who wants to join the group. Reset Next5 Why is branding more important on social media than in traditional advertising methods, like commercials? O A. The goal of social media advertising is to get people to follow brands. O B. Most social media platforms to not have a way for consumers to buy products directly. O C. Social media has a lot more visual images than other media, so brands need to compete. O D. Specific products cannot be mentioned on sites like Facebook, so brands are all that can be advertised. Reset NextTherese is not sure what her friend Marcus is upset about He says everything is fine, but he is not returning her texts. He is polite when they are with their groups of friends but does not respond when she speaks to him directly. Why is this kind of passive aggressive communication a problem? 0 A. It: makes it impossible to resolve the issue. Cr B. Therese probably actually knows what she did. 0 c. It requires that other people solve the problems. 0 D. Marcus is having to wait for Therese to apologize. .@ 7 Social media has changed how people search for jobs and impacted the hiring process. What aspect of a job search would have been easier in the era before social media? O A. There was more separation between personal and professional lives. O B. It was much easier to search and apply for jobs before the internet. O C. There were fewer careers available, so marketing oneself was much easier. O D. Networking was much simpler when everyone depended on letters and telephones. Reset Next8 Kira has not logged onto her Instagram in a few days. What posts is she most likely to see when she checks her account? O A. oldest posts at the top O B. recent posts from close friends and family O C. any sponsored post is first presented O D. posts from the account that she most recently liked Reset Next9 Henri is setting up his Linkedin profile. When he gets to the part where he is building a network, he sees that Linkedin recommends someone who went to the same college that he did and is in the field that he wants to go into. Should he reach out to this person even if he does not know them? O A. Yes, it is what Linkedin is for. O B. No, it is weird to reach out to strangers. O C. No, this kind of inquiry is considered offensive. O D. Yes, that person will definitely connect with him. Reset Next1'] Renee just moved to a new town from another state. She is worried because she is starting at a new school and will have to make all new friends. Fortunately, all of her old friends are on social media. They have promised to keep in touch and post often. What disadvantage might this plan bring? O A. Renee may spend so much time with old friends she misses opportunities to make new ones. C} B. Her friends say that they will he on social media. but they probably will have other things to do. 0 :3. Social media does not generally facilitate staying connected over distances. so this will not work. 0 D. Young people do not tend to spend a lot of time on social media. so there will not be as much contact as Renee would like. 11 How is the emoji slide sticker on Instagram similar to the comments feature of Facebook? O A. It requires constant monitoring and response. O B. It allows companies to gauge consumers' responses. O C. It means that consumers have to respond to very post. O D. It generally leads to conversations between consumers and companies. Reset Next12 Which statement BEST explains the benefit that higher page placement provides those who use search engine optimization well? O A. People are more likely to click the first results than those further down the page. O B. Results are usually randomized so that one is not always at the top of the page. O C. Ad placement is the only way companies make money on the web. O D. Search engine optimization is more a benefit for individuals searching than the companies who pay for it. Reset Next13 The rise of the "Mommy Blog" helped launch the roles of blogs in social media and personal branding. These pings became places where parents could share their experiences, get tipsI express frustrations. and build community. Why is audience so important for this kind of blog? 0 A. Mothers naturally crave audiences more than other kinds of bloggers. C} B. There is no product or service, so these blogs needs to be about relatabilily and connection. 0 c. Blogs cannot depend on written elements. so they have to make sure That the audience is engaged. U D. Personal branding does not really apply to a universal experience like motherhood. so it is all about audience. 14 How could a company use the location sticker feature of Instagram to generate business? O A. It could track where its customers are located at all times. O B. It requires users to enter where they plan to go in the future. O C. It is the only sticker feature designed to enhance advertising on Instagram. O D. It could be used to highlight a company's post when consumers are near a store. Reset Next15 Amal has been keeping bees for a few years now, and he is interested in turning his hobby into a career. He thinks that he could learn a lot by following some experts on Twitter. What is the BEST hashtag for him to search? O A. #honey O B. #expert O C. #insects O D. #beekeeper Reset Next16 There are many examples of individuals who have been red when video of their inappropriate behavior went viral on the internet. Many of these incidents have little to do with their performance on the job. How does understanding branding help explain why those who go viral for public behavior get red? Q A. They have chosen to have an inappropriate personal brand. 0 B. Most oompanies are just looking for an excuse to fire people. U :2. Their behavior shapes consumer understanding of The employer's brand. 0 D. Once a person is hired by a company. the company owns Their personal brand. 17 Maria is working with Katerina on a project. Maria will suggest how to do something, and Katrina responds with "That's fine" and does not offer any other feedback. However, Maria has overheard Katerina complaining to coworkers about her and the way she chooses the run the project. What kind of communication style is Katerina using? O A. passive O B. assertive O C. aggressive O D. passive aggressive Reset Next18 How does the nature of the algorithm on lnstagram contribute to the fact that social media marketing is a full-time job? Cr A. The algorithm tracks how much money companies spend on advertising. U B. Posting frequently is one of the ways to keep posts toward the top of feeds. Cr :2. Not only do companies have to monitor their own posts, they also have to eliminate competitors posts. 0 D. Only sponsored posts get promoted1 so there is no chance at an organic post being at the top of someone's field. 19 Advertising on Instagram needs to be designed for viewing on a cell phone rather than a computer. O A. True O B. False Reset Next2|] lnstagram depends on marketing for revenue. yet its algorithm does not load up the top of users' feeds with advertisements. Why not? Ct A. Ifthere were too many ads, users would move to other platforms. 0 B. They depend on the fact that most users do not know they are looking at marketing. Cr C. There is not enough marketing on lnstagram to ll the top planes in users" feeds. 0 D. Most of those on lnstagram would not follow companies if given a choice. so marketing must be snucl-t into people's feeds