In 2014, Company A reported profits of about $45 billion on sales of $330 billion. For that same period, Company B posted a profit of about $20 billion on sales of $94 billion. So Company A is a better marketer, right? Sales and profits provide information to compare the profitability of these two competitors, but between these numbers is information regarding the efficiency of marketing efforts in creating those sales and profits. Using the following information from the companies' income statements (al numbers are in thousands), calculate profit margin, net marketing contribution, marketing return on sales (or marketing ROS), and marketing return on investment (or marketing ROI) for each company. Company B $93,739,000 $56,074,000 Company A Sales $330,340,000 $72,503,000 Gross Profit Marketing Expenses Net Income (Profit) $8,632,950 $13,389,800 $19,649,000 $45,258,000