Question
In 2014, what factors might prevent a firm the size and scope of AmEx from being able to innovate continuously? identify the business-level strategy AmEx
In 2014, what factors might prevent a firm the size and scope of AmEx from being able to innovate continuously? identify the business-level strategy AmEx uses. What dimensions do you believe AmEx should emphasize to use the strategy you identified successfully across time? What actions do you believe AmEx should take to establish an entrepreneurial mind-set among employees throughout the company? Descriptions of recent AmEx innovations. Do you anticipate that most of these innovations resulted from autonomous strategic behavior or from induced strategic behavior? Why?
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