In 2017, Shopify was targeted by activists who objected to one of Shopify's merchants; the ultra-right wing "news" outlet Breitbart, which has been described as a platform for incendiary alt-right views that are openly opposed to many aspects of equality, including feminism, multiculturalism, gender nonconformity, and homosexuality. Protesters directly targeted hundreds of businesses who advertised through Breitbart media, and almost 1,000 organizations publicly pledged to stop their advertising campaigns and sever ties with the news outlet. Then the protesters turned their attentions to third-party agencies. Though Shopify doesn't even sell directly to consumers, the company provides back-end support (by connecting vendors to their suppliers) for 400,000 online stores

1. describe the various types of conflicts that occured in this scenario 2. Describe how this scenario went through each steps in the phase of conflict 3. What style of conflict did tobias lutke use to approach the issue