Question
In 2019, Iconix Brand Group, Inc., entered into an agreement with Sparks Glencoe Korea Co., Ltd., which is a wholly-owned subsidiary of FILA Korea, Ltd.
In 2019, Iconix Brand Group, Inc., entered into an agreement with Sparks Glencoe Korea Co., Ltd., which is a wholly-owned subsidiary of FILA Korea, Ltd. Under the agreement, Sparks has the exclusive rights to design, manufacture, and market STARTER footwear in Korea in exchange for a fee and royalty payment. Which mode of global entry for Iconix does this best describe?
- Greenfield investment
- Contract manufacturing
- Acquisition / merger
- Direct exporting
- Licensing
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Marketing Management
Authors: Dawn Iacobucci
1st edition
1285429958, 978-1285429953
