Question
In 2019, Interbrand valued the Apple brand at more than $234 billion. From Apple's point of view, the strength of the Apple brand increases its
In 2019, Interbrand valued the Apple brand at more than $234 billion. From Apple's point of view, the strength of the Apple brand increases its business performance by:
Allowing it to charge price premiums
Improving its brand loyalty
Increasing barriers to entry in select markets
All the answers are correct
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Introduction to Hospitality
Authors: John R. Walker
6th edition
013281465X, 978-0132814652
