Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

In 2019, Jack and his wife Diane, started a lawn mowing business in West Melbourne. After canvassing potential customers, Jack and Diane determined that their

In 2019, Jack and his wife Diane, started a lawn mowing business in West Melbourne. After canvassing potential customers, Jack and Diane determined that their business would focus on providing both basic mowing and premium gardening services. On online presence quickly provided a steady pipeline of job enquiries from potential customers. Diane managed a simple website and all enquiries while Jack resigned from his employment as a building manager and focused on performing all booked mowing and gardening jobs for the business. Following increased demand and the establishment of some repeat business, in 2020 Jack and Diane began employing additional gardeners to help meet business needs.

Jack and Diane are now seeking your assistance in evaluating the data that they have captured across their first 3 years of trading.

2 Portfolio Activities - Case Data

Fees Charged

Jack's Mowing provides 2 services charged at different rates. The rates reflect the level of skill and care provided with the premium service including precision edging, hedge trimming, weeding and complementary soil boosters. Base fees charged by Jack's Mowing:

Standard service - $70 per hour

Premium service - $120 per hour

All work carried out (both Standard and Premium) is subject to a surcharge when performed in areas outside of West Melbourne. These surcharges have been set to compensate for the additional travel time and distance necessary. Surcharges are currently applied to the total base fee charged for a job.

Northern Suburbs and Central Melbourne - an additional 10%

Eastern Suburbs and Southern Suburbs - an additional 20%

For example, a 2-hour Premium service undertaken in the Eastern Suburbs would be billed at: 2 hours x $120 x 120% = $288

PHASE 1 - OCTOBER 2019 to APRIL 2020

Throughout Phase 1, all jobs were completed by Jack with management of business operations provided by Diane. Diane managed all inbound calls and collated all job details completed by Jack and maintained the following records: Exhibit A - Phase 1 Enquiries Register

Diane recorded the Name and Location of each customer who made an enquiry regarding the services provided by Jack's Mowing. Diane then assigned a unique, sequential customer ID to each customer recorded. There were 523 unique customer enquiries, not all of which proceeded with job bookings.

Exhibit B - Phase 1 Job Completion Register

From details provided by Jack, Diane recorded details for each job completed including:

Customer ID

Date of completion

Service type provided (Standard or Premium)

Number of hours

Payment method (Cash or Card)

Amount paid by customer

Business concerns

Diane is concerned with understanding how well the business is performing in converting enquiries into chargeable jobs, and how well the business retains customers.

Jack is concerned with understanding the seasonality (if any) of the business, as well as the mix of services provided, which regions the business is generating its revenue from and identifying the drivers of business growth.

PHASE 2 - MAY 2020 to JANUARY 2022

Due to an increased workload and a substantial advertising campaign, Jack and Diane commenced employing additional lawnmowing staff - initially their son Barry, followed by additional subsequent hires. With the increased volume of work, Jack (and the new employees) found that job estimates provided to customers sometimes varied from the time necessary for completion. As result, Diane collated additional details in maintaining the following:

Exhibit C - Phase 2 Enquiries Register In addition to the information recorded in the Phase 1 Enquiries Register (Exhibit A), Diane also noted whether the customer was requesting work for a private residence (Private) or for business premises (Business). This additional detail was applied to both new and existing customers. Exhibit D - Job Completion Register Diane continued to maintain a job completion register with the same data as in Phase 1 Job Completion Register (Exhibit B) with additional or amended fields for:

Hours Billed

Hours Worked

Staff Name (who completed the job)

Payment method (expanded to include Bank Transfers as well as Cash or Card))

Exhibit E - Payroll Register

Due to the rapid growth of the business, a payroll register was maintained summarising monthly time and wage records. Each employee was responsible for submitting claims for hours worked. Wages paid to employees were calculated from claims submitted and the applicable hourly rate. All staff were to be paid at the same hourly rate ($45 in 2020, increased to $50 in 2021 with no further changes). The register included the following fields:

Date (last day of the month)

Staff Name

Hours Claimed

Hourly Rate

Wages Paid

Business concerns

Diane has concerns about the current payroll process, but Jack insists that their staff are all trustworthy. Diane's specific concerns relate to discrepancies in hourly rates as well as the hours claimed relative to the hours worked.

As the business has grown so quickly, Jack is interested in the services, locations, and types of clients responsible for revenue and revenue growth.

Cust_ID Cust_Name Cust_Location
4001 William Patterson West
4002 Alfred Perez Central
4003 William Martinez West
4004 Sandra Harris West
4005 Brenda Vasquez East
4006 Danny White West
4007 Clara Smith West
4008 Brian Hill Central
4009 Victoria Johnston Central
4010 Betty Cook West
4011 Marjorie Coleman West
4012 Florence Cruz North
4013 George Barnes West
4014 Shannon Cunningham Central
4015 Pauline Bishop North
4016 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4017 William Patterson West
4018 Alfred Perez Central
4019 William Martinez West
4020 Sandra Harris West
4021 Brenda Vasquez East
4022 Danny White West
4023 Clara Smith West
4024 Brian Hill Central
4025 Victoria Johnston Central
4026 Betty Cook West
4027 Marjorie Coleman West
4028 Florence Cruz North
4029 George Barnes West
4030 Shannon Cunningham Central
4031 Pauline Bishop North
4032 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4033 William Patterson West
4034 Alfred Perez Central
4035 William Martinez West
4036 Sandra Harris West
4037 Brenda Vasquez East
4038 Danny White West
4039 Clara Smith West
4040 Brian Hill Central
4041 Victoria Johnston Central
4042 Betty Cook West
4043 Marjorie Coleman West
4044 Florence Cruz North
4045 George Barnes West
4046 Shannon Cunningham Central
4047 Pauline Bishop North
4048 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4049 William Patterson West
4050 Alfred Perez Central
4051 William Martinez West
4052 Sandra Harris West
4053 Brenda Vasquez East
4054 Danny White West
4055 Clara Smith West
4056 Brian Hill Central
4057 Victoria Johnston Central
4058 Betty Cook West
4059 Marjorie Coleman West
4060 Florence Cruz North
4061 George Barnes West
4062 Shannon Cunningham Central
4063 Pauline Bishop North
4064 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4065 William Patterson West
4066 Alfred Perez Central
4067 William Martinez West
4068 Sandra Harris West
4069 Brenda Vasquez East
4070 Danny White West
4071 Clara Smith West
4072 Brian Hill Central
4073 Victoria Johnston Central
4074 Betty Cook West
4075 Marjorie Coleman West
4076 Florence Cruz North
4077 George Barnes West
4078 Shannon Cunningham Central
4079 Pauline Bishop North
4080 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4081 William Patterson West
4082 Alfred Perez Central
4083 William Martinez West
4084 Sandra Harris West
4085 Brenda Vasquez East
4086 Danny White West
4087 Clara Smith West
4088 Brian Hill Central
4089 Victoria Johnston Central
4090 Betty Cook West
4091 Marjorie Coleman West
4092 Florence Cruz North
4093 George Barnes West
4094 Shannon Cunningham Central
4095 Pauline Bishop North
4096 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4097 William Patterson West
4098 Alfred Perez Central
4099 William Martinez West
4100 Sandra Harris West
4101 Brenda Vasquez East
4102 Danny White West
4103 Clara Smith West
4104 Brian Hill Central
4105 Victoria Johnston Central
4106 Betty Cook West
4107 Marjorie Coleman West
4108 Florence Cruz North
4109 George Barnes West
4110 Shannon Cunningham Central
4111 Pauline Bishop North
4112 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4113 William Patterson West
4114 Alfred Perez Central
4115 William Martinez West
4116 Sandra Harris West
4117 Brenda Vasquez East
4118 Danny White West
4119 Clara Smith West
4120 Brian Hill Central
4121 Victoria Johnston Central
4122 Betty Cook West
4123 Marjorie Coleman West
4124 Florence Cruz North
4125 George Barnes West
4126 Shannon Cunningham Central
4127 Pauline Bishop North
4128 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4129 William Patterson West
4130 Alfred Perez Central
4131 William Martinez West
4132 Sandra Harris West
4133 Brenda Vasquez East
4134 Danny White West
4135 Clara Smith West
4136 Brian Hill Central
4137 Victoria Johnston Central
4138 Betty Cook West
4139 Marjorie Coleman West
4140 Florence Cruz North
4141 George Barnes West
4142 Shannon Cunningham Central
4143 Pauline Bishop North
4144 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4145 William Patterson West
4146 Alfred Perez Central
4147 William Martinez West
4148 Sandra Harris West
4149 Brenda Vasquez East
4150 Danny White West
4151 Clara Smith West
4152 Brian Hill Central
4153 Victoria Johnston Central
4154 Betty Cook West
4155 Marjorie Coleman West
4156 Florence Cruz North
4157 George Barnes West
4158 Shannon Cunningham Central
4159 Pauline Bishop North
4160 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4161 William Patterson West
4162 Alfred Perez Central
4163 William Martinez West
4164 Sandra Harris West
4165 Brenda Vasquez East
4166 Danny White West
4167 Clara Smith West
4168 Brian Hill Central
4169 Victoria Johnston Central
4170 Betty Cook West
4171 Marjorie Coleman West
4172 Florence Cruz North
4173 George Barnes West
4174 Shannon Cunningham Central
4175 Pauline Bishop North
4176 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4177 William Patterson West
4178 Alfred Perez Central
4179 William Martinez West
4180 Sandra Harris West
4181 Brenda Vasquez East
4182 Danny White West
4183 Clara Smith West
4184 Brian Hill Central
4185 Victoria Johnston Central
4186 Betty Cook West
4187 Marjorie Coleman West
4188 Florence Cruz North
4189 George Barnes West
4190 Shannon Cunningham Central
4191 Pauline Bishop North
4192 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4193 William Patterson West
4194 Alfred Perez Central
4195 William Martinez West
4196 Sandra Harris West
Cust_ID Cust_Name Cust_Location
4017 William Patterson West
4018 Alfred Perez Central
4019 William Martinez West
4020 Sandra Harris West
4021 Brenda Vasquez East
4022 Danny White West
4023 Clara Smith West
4024 Brian Hill Central
4025 Victoria Johnston Central
4026 Betty Cook West
4027 Marjorie Coleman West
4028 Florence Cruz North
4029 George Barnes West
4030 Shannon Cunningham Central
4031 Pauline Bishop North
4032 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4033 William Patterson West
4034 Alfred Perez Central
4035 William Martinez West
4036 Sandra Harris West
4037 Brenda Vasquez East
4038 Danny White West
4039 Clara Smith West
4040 Brian Hill Central
4041 Victoria Johnston Central
4042 Betty Cook West
4043 Marjorie Coleman West
4044 Florence Cruz North
4045 George Barnes West
4046 Shannon Cunningham Central
4047 Pauline Bishop North
4048 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4049 William Patterson West
4050 Alfred Perez Central
4051 William Martinez West
4052 Sandra Harris West
4053 Brenda Vasquez East
4054 Danny White West
4055 Clara Smith West
4056 Brian Hill Central
4057 Victoria Johnston Central
4058 Betty Cook West
4059 Marjorie Coleman West
4060 Florence Cruz North
4061 George Barnes West
4062 Shannon Cunningham Central
4063 Pauline Bishop North
4064 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4065 William Patterson West
4066 Alfred Perez Central
4067 William Martinez West
4068 Sandra Harris West
4069 Brenda Vasquez East
4070 Danny White West
4071 Clara Smith West
4072 Brian Hill Central
4073 Victoria Johnston Central
4074 Betty Cook West
4075 Marjorie Coleman West
4076 Florence Cruz North
4077 George Barnes West
4078 Shannon Cunningham Central
4079 Pauline Bishop North
4080 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4081 William Patterson West
4082 Alfred Perez Central
4083 William Martinez West
4084 Sandra Harris West
4085 Brenda Vasquez East
4086 Danny White West
4087 Clara Smith West
4088 Brian Hill Central
4089 Victoria Johnston Central
4090 Betty Cook West
4091 Marjorie Coleman West
4092 Florence Cruz North
4093 George Barnes West
4094 Shannon Cunningham Central
4095 Pauline Bishop North
4096 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4097 William Patterson West
4098 Alfred Perez Central
4099 William Martinez West
4100 Sandra Harris West
4101 Brenda Vasquez East
4102 Danny White West
4103 Clara Smith West
4104 Brian Hill Central
4105 Victoria Johnston Central
4106 Betty Cook West
4107 Marjorie Coleman West
4108 Florence Cruz North
4109 George Barnes West
4110 Shannon Cunningham Central
4111 Pauline Bishop North
4112 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4113 William Patterson West
4114 Alfred Perez Central
4115 William Martinez West
4116 Sandra Harris West
4117 Brenda Vasquez East
4118 Danny White West
4119 Clara Smith West
4120 Brian Hill Central
4121 Victoria Johnston Central
4122 Betty Cook West
4123 Marjorie Coleman West
4124 Florence Cruz North
4125 George Barnes West
4126 Shannon Cunningham Central
4127 Pauline Bishop North
4128 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4129 William Patterson West
4130 Alfred Perez Central
4131 William Martinez West
4132 Sandra Harris West
4133 Brenda Vasquez East
4134 Danny White West
4135 Clara Smith West
4136 Brian Hill Central
4137 Victoria Johnston Central
4138 Betty Cook West
4139 Marjorie Coleman West
4140 Florence Cruz North
4141 George Barnes West
4142 Shannon Cunningham Central
4143 Pauline Bishop North
4144 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4145 William Patterson West
4146 Alfred Perez Central
4147 William Martinez West
4148 Sandra Harris West
4149 Brenda Vasquez East
4150 Danny White West
4151 Clara Smith West
4152 Brian Hill Central
4153 Victoria Johnston Central
4154 Betty Cook West
4155 Marjorie Coleman West
4156 Florence Cruz North
4157 George Barnes West
4158 Shannon Cunningham Central
4159 Pauline Bishop North
4160 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4161 William Patterson West
4162 Alfred Perez Central
4163 William Martinez West
4164 Sandra Harris West
4165 Brenda Vasquez East
4166 Danny White West
4167 Clara Smith West
4168 Brian Hill Central
4169 Victoria Johnston Central
4170 Betty Cook West
4171 Marjorie Coleman West
4172 Florence Cruz North
4173 George Barnes West
4174 Shannon Cunningham Central
4175 Pauline Bishop North
4176 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4177 William Patterson West
4178 Alfred Perez Central
4179 William Martinez West
4180 Sandra Harris West
4181 Brenda Vasquez East
4182 Danny White West
4183 Clara Smith West
4184 Brian Hill Central
4185 Victoria Johnston Central
4186 Betty Cook West
4187 Marjorie Coleman West
4188 Florence Cruz North
4189 George Barnes West
4190 Shannon Cunningham Central
4191 Pauline Bishop North
4192 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4193 William Patterson West
4194 Alfred Perez Central
4195 William Martinez West
4196 Sandra Harris West
4197 Brenda Vasquez East
4198 Danny White West
4199 Clara Smith West
4200 Brian Hill Central
4201 Victoria Johnston Central
4202 Betty Cook West
4203 Marjorie Coleman West
4204 Florence Cruz North
4205 George Barnes West
4206 Shannon Cunningham Central
4207 Pauline Bishop North
4208 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4197 William Patterson West
4198 Alfred Perez Central
4199 William Martinez West
4200 Sandra Harris West
Cust_ID Cust_Name Cust_Location
4033 William Patterson West
4034 Alfred Perez Central
4035 William Martinez West
4036 Sandra Harris West
4037 Brenda Vasquez East
4038 Danny White West
4039 Clara Smith West
4040 Brian Hill Central
4041 Victoria Johnston Central
4042 Betty Cook West
4043 Marjorie Coleman West
4044 Florence Cruz North
4045 George Barnes West
4046 Shannon Cunningham Central
4047 Pauline Bishop North
4048 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4049 William Patterson West
4050 Alfred Perez Central
4051 William Martinez West
4052 Sandra Harris West
4053 Brenda Vasquez East
4054 Danny White West
4055 Clara Smith West
4056 Brian Hill Central
4057 Victoria Johnston Central
4058 Betty Cook West
4059 Marjorie Coleman West
4060 Florence Cruz North
4061 George Barnes West
4062 Shannon Cunningham Central
4063 Pauline Bishop North
4064 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4065 William Patterson West
4066 Alfred Perez Central
4067 William Martinez West
4068 Sandra Harris West
4069 Brenda Vasquez East
4070 Danny White West
4071 Clara Smith West
4072 Brian Hill Central
4073 Victoria Johnston Central
4074 Betty Cook West
4075 Marjorie Coleman West
4076 Florence Cruz North
4077 George Barnes West
4078 Shannon Cunningham Central
4079 Pauline Bishop North
4080 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4081 William Patterson West
4082 Alfred Perez Central
4083 William Martinez West
4084 Sandra Harris West
4085 Brenda Vasquez East
4086 Danny White West
4087 Clara Smith West
4088 Brian Hill Central
4089 Victoria Johnston Central
4090 Betty Cook West
4091 Marjorie Coleman West
4092 Florence Cruz North
4093 George Barnes West
4094 Shannon Cunningham Central
4095 Pauline Bishop North
4096 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4097 William Patterson West
4098 Alfred Perez Central
4099 William Martinez West
4100 Sandra Harris West
4101 Brenda Vasquez East
4102 Danny White West
4103 Clara Smith West
4104 Brian Hill Central
4105 Victoria Johnston Central
4106 Betty Cook West
4107 Marjorie Coleman West
4108 Florence Cruz North
4109 George Barnes West
4110 Shannon Cunningham Central
4111 Pauline Bishop North
4112 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4113 William Patterson West
4114 Alfred Perez Central
4115 William Martinez West
4116 Sandra Harris West
4117 Brenda Vasquez East
4118 Danny White West
4119 Clara Smith West
4120 Brian Hill Central
4121 Victoria Johnston Central
4122 Betty Cook West
4123 Marjorie Coleman West
4124 Florence Cruz North
4125 George Barnes West
4126 Shannon Cunningham Central
4127 Pauline Bishop North
4128 Dennis Torres South
Cust_ID Cust_Name Cust_Location
4129 William Patterson West
4130 Alfred Pe Central
4131 William Martinez West

Both Jack and Diane are interested in identifying growth opportunities to be pursued over the next 2 to 5

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Numerical Analysis

Authors: Richard L. Burden, J. Douglas Faires

9th edition

538733519, 978-1133169338, 1133169333, 978-0538733519

More Books

Students also viewed these Mathematics questions

Question

Explain the electrocardiogram? How it works in a heart ?

Answered: 1 week ago

Question

Define Fats ? Important of fats ?

Answered: 1 week ago

Question

Explain about computer numbering system in detail?

Answered: 1 week ago

Question

Explain about the basic structure of C Language?

Answered: 1 week ago