In 2020 in Australia, Pringles ran a sales promotion built aroundWTF = What's The Flavor?As you can see below, the packaging is black-and-white, giving no particular clue to the flavor inside. Mr Pringle on the logo looks puzzled. And the caption at the top of the packaging reads "what's the flavor? Guess to win $10,000.

Please respond to the following two questions:

1. Could this campaign help increase brand engagement overall?
2. Other than short-term sales, what other marketing goals could this campaign have for the brand?

Here is their packaging for this promotion..

WHAT'S THE FLAVOUR? QUESTTO WIN $10,000! Pringles WHAT'S THE WHAT'S FLAVOUR? THE FLAVOUR? GUESS TO CLUES WIN $10 000