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In 2020, the search advertising spend for Newtronix Inc was $ 450,000.00. Newtronix Inc paid $15 for every click through received via it's search ad

In 2020, the search advertising spend for Newtronix Inc was $ 450,000.00. Newtronix Inc paid $15 for every click through received via it's search ad campaign. The conversion rate (from click through to order) was 3%. The margin on every order processed was $400. Assume click throughs can be solely attributed to the campaign.

a. How may orders did Newtronix receive?

b. What was the Cost Per Acquisition (CPA)?

c. What was the campaign ROI?

d. What is the CPC that Newtronix should have paid to break even? (assume advertising spend, conversion rate, and margin remain unchanged).

e. What is the CPC that Newtronix should have paid to achieve a 220% ROI on the campaign? (assume ad spend, conversion rate, margin remain unchanged).

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