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In 2020, your firm conducted a direct mail campaign. It sent 15,000 pieces and received 290 responses. In early 2021, the firm analyzed its
In 2020, your firm conducted a direct mail campaign. It sent 15,000 pieces and received 290 responses. In early 2021, the firm analyzed its database to refine the campaign. They sent 4,200 pieces and received 145 responses. What is the lift in the 2021 campaign?
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SOLUTION The lift in the 2021 campaign can be calculate...
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Business Statistics For Contemporary Decision Making
Authors: Black Ken
8th Edition
978-1118494769, 1118800842, 1118494768, 9781118800843, 978-1118749647
