In 3+ paragraphs, respond to the following. Your initial post should be substantive and be supported by course concepts. Your initial post is due by Thursday to allow other students to respond.

Initial Discussion posts are due by end of day, Eastern Time, Thursdays, for full credit. Posts submitted after will lose 3 points.

You need to post at leastoneresponse to another student's initial post. There is a 4 point deduction when not posted by Sunday due time. The response to another can be done by responding to one or two students. Your response needs to be 4+ sentences to receive full credit.

Please do not submit your initial response, then delete. That will result in a "0" for that assignment.

Attachments are not allowed in Discussions.

With so many means of communicating today, communication still represents a great challenge for many organizations.

Why do you think this is so? Explain using unit concepts.