In 3-5 pages, please respond to the question:

1. Explain how primary, secondary, formal, and informal groups influence consumers. What are the differences between each type of group? Give examples for each type of group that you belong to.

2. Explain how family members can influence value perceptions

3. What are the various power bases of reference groups? Give examples of how these power bases have influenced you in your personal life.

4. Compare and contrast the concepts of peer pressure, conformity, and persuasion

5. Discuss the differences between the informational, utilitarian, and value-expressive influence of reference groups.