In 500 words: IDENTIFY YOUR UNIQUE COMPANY'S CHALLENGES, COMPLEXITIES, AND NEED FOR CHANGE.

Explain what are the challenges and opportunities you need to address as your company grows and develops new projects.

Explain what leadership, project management, and change management methods you must apply.

Explain why you need to use these tools.

Examples: (1) Discuss human factor issues, e.g., peoples' resistance to change. (2) Explain the preparation needed to transition from old technologies and projects into new, cool stuff. (3) Discuss that it takes effort and energy for daily operations, and people may not have time for training as companies grow fast. (4) Explain the complexities of company culture, operating in multiple countries, global laws and regulations, etc.