In a 2017 settlement, Costco was ordered to pay Tiffany & Co. more than $19 million for using the description "tiffany" on engagement rings sold at the big block store.Tiffany said in a statement that the court decision "validates the strength of the Tiffany trademark and the value of our brand, and most importantly, sends a clear and powerful message to Costco and others who infringe the Tiffany mark."

Research other instances where a brand was infringed upon (actual or suspected) by another company. Feel free to refer specifically to the Tiffany settlement or tell about another lawsuit that has happened (or is ongoing) due to suspected brand infringement.

1. Provide a brief summary with respect to the lawsuit you are referring to and what the settlement was (if applicable).Provide a link to it if it differs from the Costco/Tiffany case.

2. If a settlement has been reached in the lawsuit you have chosen, do you agree with it?If a settlement hasn't been reached, who do feel should win?

3- one benefit and one challenge to a company when their brand is being infringed upon by another company.

4 - one recommendation that brands should take to protect themselves against brand infringement.