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In a centralized - marketing organizational structure: a . the local regional headquarters has the power to make marketing decisions affecting its region. b .
In a centralizedmarketing organizational structure:
a
the local regional headquarters has the power to make marketing decisions affecting its region.
b
the homecountry headquarters retains decisionmaking power for marketing in all countries.
c
the host government in which the local regional headquarters is situated has the power to make marketing decisions.
d
the power to make decisions is shared by the homecountry headquarters and the local regional headquarters.
e
the power of decision making is delegated to an independent third party to avoid conflict between the local and the country headquarters.
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