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in a company, Form a team 4-6 und choose a company existing or planned, local or global. Your task is to develop a sales management
in a company, Form a team 4-6 und choose a company existing or planned, local or global. Your task is to develop a sales management strategy by drawing upon the concepts and techniques learned in this module Your project should cover the following issues Introduction of the firm (e.g., brief background, vision, mission and current product lines). Identification of sales objectives (refer to Chapter 1 to inform your statements). A clear description of your target market. Offer some information about the firm's customers (eg., who are they? Why should they buy your products! How do they buy?). This should help you frame your ideas when discussing designing the sales force. Explain how the sales force should be designed and structured (refer to Chapter 2 for mutli-sales channels and Chapter 7 for designing and organizing the sales force), Describe how the company should hire salespeople (refer to the 5 steps related to hiring in chapter 8) Do sales personnel need sales training? What type of training and whiy? Refer to chapter 8 to get further insights on this element. How are you going to motivate and reward your sales employees? Refer to chapter 12. Describe how you will assess the performance of the salespeople. Refer to chapter 14. Determine the role of technology in performing sales tasks and boosting the sales activities (refer to chapter 6 to get some ideas), Your report will be assessed based on: L. The originality: The work should be your own work and not copied from other sources. You can refer to firms websites only to support your statements but you still have to reference any information taken from the internet 2. Content and criticality: You must show detailed knowledge of the course content 3. Relevance and accuracy: You have to address the issues above and relate them to your chosen compuny/products, 4. Structure and Format: Please include a brief introduction about your project and what it will cover and a conclusion part to summarise issues discussed. 5. Oral presentation
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