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In a conjoint analysis study of three products, the overall part-worth of each product, per customer were calculated to be as shown in the table.

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In a conjoint analysis study of three products, the overall part-worth of each product, per customer were calculated to be as shown in the table. The market share for product P1, using the max utility rule is: (1) Product Design Customer 1 Customer 2 Customer 3 PI 1.60 2.94 1.79 P2 3.57 3.10 2.70 P3 2.78 3.02 2.64 O a 0.0% Ob 66.7% c. 100.0% Od38.1% O e. 20.0% Clear my choice

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