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In a family reunion, a cousin you admire, came over to you to ask for your help. Your cousin know you were taking Strategic Management

In a family reunion, a cousin you admire, came over to you to ask for your help. Your cousin know you were taking Strategic Management and asked you to help assess a business he/she created few years back. Your cousin asked for help building a SWOT Analysis for the business as his/her businesss revenues has been decreasing over the past few months. Help your cousin understand the businesss external environment. What are the main concerns he/she should take into account regarding the industry environment (Porters 5 Forces). Please make sure to list at least 3 factors in each element. (7 Points) Do not just name factors. Explain each factor in one sentence.

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