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In a firm operating as a total system to implement the marketing concept, Multiple Choice the marketing manager directs and controls all company activities. the

In a firm operating as a total system to implement the marketing concept,

Multiple Choice

the marketing manager directs and controls all company activities.

the whole company is customer

-

oriented.

there are no departments.

product planning is under the control of the production or engineering departments.

incentives are awarded for innovative marketing efforts.

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