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In a Focus Group Discussion, when the combined effort of the group produces a wider range of information, insights and ideas than any one
In a Focus Group Discussion, when the combined effort of the group produces a wider range of information, insights and ideas than any one individuals - this is known as Serendipity Snowballing Synergy Spontaneity 4
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
