In a global, digital economy, marketers face a common dilemma: delivering benefits and value to a global consumer audience, that is increasingly fragmented, and demanding locally outsourced goods and services.

Should marketing managers emphasize on streamlining the marketing mix (4Ps) in order to efficiently distribute and satisfy the needs to consumers in multiple foreign markets, or should they redesign their market channels in order to have a more localized approach to delivering value to customers?

In your discussion, justify your opinion with at least two credible references.