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In a MICROENVIRONMENT, whats the differences between actors, PUBLICS (financial, government, citizen-action , local, general, internal) and CUSTOMERS (like consumer markets, business markets, resellers markets,
In a MICROENVIRONMENT, whats the differences between actors, PUBLICS (financial, government, citizen-action , local, general, internal) and CUSTOMERS (like consumer markets, business markets, resellers markets, government markets, international markets)? And what are the similarities
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
