In a pull marketing strategy, the brand is usually highly developed through advertising, so customers know the product.

• True
• False

In the contract production system, what is the most important thing the farmer or producer does?

• deliver a finished commodity
• process the commodity for sale
• monitor nationwide transport costs
• distribute the food for sale

Select three reasons a product fails before it is launched.

• market is too saturated
• no clear marketing plan
• market is too narrow
• negative feedback in research
• category is too new
• not enough budget left for marketing

Which option identifies the grocery strategy demonstrated in the following scenario?

Stores with an aisle that sells tailgating supplies and grilling equipment, and shows live sporting events.

• guy-sector
• man-aisle
• bro-cave
• dude-lane

Which option identifies the most likely reason the product in the following scenario might fail?

Elliott moves the launch date of his new product up by four months so he can have it on store shelves by the holiday season.

• The product will be more expensive due to rush costs.
• The product will be unreliable due to a quick launch.
• The product will only be available in limited quantities.
• The product will have an insufficient marketing strategy.

Which of the following identifies the focus of consumers concerned about how food is grown, how it is transported to market, and food waste?

• sustainability
• marketing
• distribution
• pollution

Which of the following explains why oil is a fungible product?

• After the oil is retrieved, it is combined with oil from other places to be processed.
• Before oil is taken from the ground it is checked that it meets the standard quality.
• Oil is brought from the earth under the same conditions all around the world.
• Once oil is made into gasoline, it is combined with other gasoline products.

Which of the following identifies the main reason Coke gave for returning to original Coke from New Coke?

• The production of New Coke was too expensive.
• The consumers hated the taste of New Coke.
• Customers had emotional ties to the original Coke.
• The marketing testing of New Coke was a failure.

Which of the following explains why companies use pull marketing techniques?

• Consumers have a short attention span.
• Itintroduces consumers to purchase on impulse.
• Itintroduces consumers to their product.
• Consumers are familiar with their product.

Which of the following processed food classifications does microwave popcorn fit into?

• packaged and processed
• processed to preserve
• minimally processed
• combined ingredients