in a recent article, Chobani launches national campaign, we are told the following: The debut national TV ads kick off with Dear Alice, an animated story showing that food how we grow it, make it, distribute it, eat it and share it is the most powerful path to a better future. This information indicates that Chobani made this category of marcom decision. a. Relationship marketing b. Targeting c. Segmentation d. Fundamental e. Implementation