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In a recent legal battle between two manufacturers of pocket calculators, Company B accused Company A of selling 1 0 million sophisticated calculators at a
In a recent legal battle between two manufacturers of pocket calculators, Company B accused Company A of selling million sophisticated calculators at a price of $ which A allegedly knew was too low to cover costs. B claimed that A was pursuing this course simply to drive B out of business. At first, Company As record, as revealed to the court, appeared to confirm Bs accusations. The cost of material, labor and advertising, and other direct costs of the calculator came to $ per calculator. Company As accountants also assigned to this product its share of the company's annual expenditure on overhead such items such as general administration, research, and the like which amounted to $ per calculator.
The $ price clearly did not cover the $ cost attributed to each calculator. Yet economists representing the Company A were able to convince the court that manufacturing the calculator was a profitable activity for Company A so there was no bias on which to conclude that its only purpose was to destroy
Why did company A win? and provide solutions
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