Question
In a recent Wall Street Journal article (The Price You Pay for Water at the Airport, Scott McCartney, April 22, 2015), the cost of a
In a recent Wall Street Journal article (The Price You Pay for Water at the Airport, Scott McCartney, April 22, 2015), the cost of a bottle at various airports was compared to the cost of that same bottle of water at a convenience store. A 20-ounce bottle of Dasani water typically costs about $0.99 at a convenience store. At the JFK International airport in New York City, that bottle of Dasani water is $2.89. An airport store operator interviewed for the WSJ story stated that the costs of operating airport shops are more expensive than other retail stores because:
- Off-airport warehouses are needed due to limited inventory space
- Deliveries to stores are usually made during off-peak hours
- Deliveries are made in small batches so that everything can go through airport security screening
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In an activity-based costing system, what costs would be considered to be part of the cost of an
individual bottle of Dasani water at the airport?
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Would the airport store be likely to use the ABC cost for water pricing? Why or why not?
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Would activity-based costing or activity-based management be useful for the airport store?
Why or why not?
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