In a retail setting, qualifying potential customers is Multiple Choice ethical and encouraged. dangerous and potentially illegal. legal and encouraged. stressed by upper level management as an important part of the sales process. necessary, because individuals who don't fit the stores image are unlikely customers. In a retail setting, qualifying potential customers is Multiple Choice ethical and encouraged. dangerous and potentially illegal. legal and encouraged. stressed by upper level management as an important part of the sales process. necessary, because individuals who don't fit the stores image are unlikely customers. In a retail setting, qualifying potential customers is Multiple Choice ethical and encouraged. dangerous and potentially illegal. legal and encouraged. stressed by upper level management as an important part of the sales process. necessary, because individuals who don't fit the stores image are unlikely customers. In a retail setting, qualifying potential customers is Multiple Choice ethical and encouraged. dangerous and potentially illegal. legal and encouraged. stressed by upper level management as an important part of the sales process. necessary, because individuals who don't fit the stores image are unlikely customers.