In a small group, imagine that you work in an upscale international hotel that caters to guests from around the world. Discuss what you would serve at a breakfast, lunch or dinner buffet. Research what consumers eat in at least one country from every continent. The goal is to have a wide enough variety to satisfy all of the guests' tastes based on their cultures.

Many levels of factors affect our buying behavior - from broad cultural and social influences to motivations, beliefs and attitudes lying deep within us. For example, why did you buy that specific phone you're carrying? These characteristics influence a range of things such as the food that you chose to eat, they way you dress, your recreational activities and many more including the type of food that you consume.