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In a store, items were either placed in proximity to similar items, or with items that may be used together. 68 females and 42 males

In a store, items were either placed in proximity to similar items, or with items that may be used together. 68 females and 42 males participated in the study. 49 females purchased similarly placed items, and 10 males purchased similarly placed items.Does product placement have an effect on consumer purchasing?

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