In a survey of nearly 200 CFO's of large companies, roughly 20% say the firms use accounting tools to report earnings that do not fully reflect the firms' underlying operations. One goal of financial analysis is to see through such ploys. The top reasons CFO's gave for this were to impact stock price, hit an earnings target, and influence executive pay. (The Wall Street Journal) Do you believe the above scenario is ethical or unethical. If you were a financial analysts for this firm how would you handle the situation if you were to find these issues?