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In a SWOT, how do internal factors (strengths, weaknesses) differ from external ones (opportunities, threats)? 2.Provide examples of when a firm's strength might simultaneously be

In a SWOT, how do internal factors (strengths, weaknesses) differ from external ones (opportunities, threats)?

2.Provide examples of when a firm's strength might simultaneously be a weakness.

3.Remember that a SWOT is only one kind of tool. What are some of its limitations in diagnosing the situation of a firm?

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