In a time where marketers utilize technological advances to broaden their reach, many brands and companies battle with strategies to engage their audience. Through email newsletters, text messages, app notifications, and other avenues, finding the balance between obnoxious and informative is challenging.

You require a survey research

strategy approach as part of the recommendation in the research proposal.

Sampling plan - Develop a sampling plan which should answer the following

questions: Who will be sampled? How big should the sample be? How will the

sampling units be selected?