In a VRIO test a competency in a fund management company is found to be valuable, rare and inimitable but as a result of the high salary and bonuses the firm has to pay to the manager with the expertise that underpins this competency, the organisation does not get value from this competency. Does the company have a competitive advantage?

a$.$

Yes but only temporary competitive advantage $-$ at some stage competitors will copy the competency and so the firm will lose its advantage

b$.$

No it provides parity with its competitors.

c$.$

Yes sustainable competitive advantage $-$ it will enjoy an advantage for the foreseeable future

d$.$

No the competency is categorised as providing potential competitive Advantage