In a well-organized, well-supported paragraph of at least two hundred words, identify Tadesse Meskela in Black Gold (2006) main argument.

Use information from the transcript, pg. 10

• Do you agree or disagree?
• Support your argument using specific claims the author has put forth.

Black Gold

Transcript (pg. 10)

COFFEE EXPERT: Coffee number 8, - 89.8. Coffee number 9, -85.

MAN: And would you be willing to work with a roaster that wanted to operate completely outside the New York market? Because Taylors is a roaster, one of the things we do, basically the New York market has an awful lot of problems, especially for speciality coffee growers which is I think, Central America is probably the perfect example, where if the New York market is around about 63 cents the average cost of production is probably around about 90 cents. So, for every pound of coffee a Central American coffee grower sells he has lost 30 cents and that is one of the big problems. And over the years of travelling to origin Taylor's have seen that more and more and more. So what we like to do is to operate outside of New York because for individual coffee farmers it can be quite a destructive mechanism. For a small coffee farmer in Ethiopia the New York paper market means absolutely nothing.

TADESSE MESKELA [English with subtitles]: It's amazing, all coffees are here, but ours is not. No Ethiopian coffee at all. I am very sad because it reminds me of my farmers, they are desperate and they are getting a very low price - their daily income is very, very low. Here is our coffee here Mocha Sidamo. This is Mocha Sidamo. It took me a long time to get my coffee you see, it is just hidden behind. Our hope is one day the consumer will understand what he is drinking and will ask these people who are not having fair trade coffees to pay us a fair price. This is our hope. The consumers can bring a change if awareness is given to consumers to ask for more fair trade products. It is not only on coffee, all products which are coming from the third world are getting a very low price, and the producers are highly affected and the British people have to think of the people producing bananas as well as coffee and other products which are suffering from the low price.