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In addition to CMOs, why do so many other employees participate in marketing planning? What is the most important part of a marketing plan? Why?
- In addition to CMOs, why do so many other employees participate in marketing planning?
- What is the most important part of a marketing plan? Why? What is the least important? Why?
- What is the most important part of a marketing audit? Why? What is the least important part? Why?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
